There’s a fire inside some kids that can’t be taught.
It’s not loud.
It doesn’t beg.
It just shows up again, and again, and again.
That’s Sunny.
He’s one of those rare ones.
Quiet. Humble. Determined.
Last Friday, he got knocked out of Round One.
And if you’ve ever been that kid or raised one, you know what happens next.
It’s not just disappointment.
It’s the silent self-doubt.
It’s the ache that says, “Am I not good enough?”
It’s walking back to the car, wrapping a towel around you, not because you’re cold, but because you feel exposed.
But here’s what makes Sunny different.
He didn’t fall apart.
He showed up the next day.
And the day after.
Still training. Still focused. Still fighting.
Because that’s what the great ones do.
Even when no one’s watching.
Even when it hurts.
But let’s be honest talent and work ethic will only get you so far.
You need backing.
You need belief.
You need a crew.
Sunny hasn’t always had that in the way he deserves.
So we changed that.
We found people who believe in what Sunny’s capable of not just on paper, but in spirit.
Mindset. Conditioning. Performance.
Not to make him win the Rip Curl Pro.
To help him stand tall in Round One.
To build a moment that changes everything.
Because sometimes, the goal isn’t the trophy.
It’s just getting through Round One with your head high and knowing… “I didn’t do this alone.”
Here’s Where You Come In
If you were ever that kid.
The one who didn’t have the crew, the coach, the mentor.
The one who could’ve gone further if just one person had said, “I believe in you. I’ve got you.”
This is your moment!
To be that person for someone else.
👉 Buy the tee.
🧢 Wear the cap.
📲 Post it. Tag him. Tag us.
Let him feel the support from the crew.
Because this isn’t just about backing Sunny.
This is about all the kids who never got their moment.
And all the grown men who still remember what it felt like to go it alone.
This is about proving that someone who shows up again and again, deserves a crowd behind him.
Round One is just the beginning.
And Sunny? He’s not walking into it alone!
